T&S SAID WHAT?!
Our thoughts, inspiration and words of wisdom
What’s the whole point of marketing your business or nonprofit online? Too often, we can get bogged down with new tools, features, and changing capabilities. We lose track of what it’s really all about when we get caught up in the details. Really, the point of marketing online is pretty simple. And if you can keep it in mind, it makes decisions about online marketing a lot easier.
Maybe you’ve got a lot of web traffic, but no one seems to stay on your site. No one leaves a comment. No one shares your links. When you ask people if they’ve read your most recent post they say, “Umm… Yeah, it was good. What was it about again?” They haven’t read it, because your blog is hard to read. You might have good ideas, but you aren’t following some basic rules.
November 5, 2013 by Holly Titus
You may or may not already be using LinkedIn. But even if you are, if you are with a smaller organization, chances are good that you don’t have a Company Page set up. If you market to professional business people, are in HR, are in sales, or market to other businesses, you need to get going! Here are four tips you can implement fairly quickly.
Did you know that a Google Plus Page for your company is great for helping your search engine rankings? And Google Plus is a great fit if any of your target market includes tech-savvy consumers or companies in the tech industry. If you’ve been waiting to set up a Google Plus Page, here are four tips to get you started.
It’s a proven fact that simply having a picture with an article will increase your click-through rate, and capture your audience’s attention better, even if the picture isn’t the best. The goal, of course, is to have a relevant picture that conveys the message and feeling of your article. These quick tips will help you do that, just a little bit better.